Posts, Observations and Musings from our Perspective…

Top 10 Ways to Grow Your Email List

By |February 25th, 2016|Categories: Social Media|

Email marketing works.  Don’t just take our word for it – check out this survey result: Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. (McKinsey & Company) or this one: Marketers consistently ranked email as the single most [...]

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10 Great Reasons to use Paid Search to Market your Business

By |February 25th, 2016|Categories: Business, Social Media, Technology|

As we move closer to the end of 2015 we know lots of things have changed this year in digital marketing.  However, some things have not changed all!  One of those is the importance of your website ranking in the top three on search engines. [...]

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5 Tips for Handling Online Complaints & Bad Reviews

By |January 25th, 2016|Categories: Business|Tags: , , |

The customer is always right.  We’ve all learned that old adage from day one it seems but in today’s world, it’s more important than ever.  Today when a customer posts a complaint or bad review online it could be seen by thousands of potential customers [...]

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5 Facebook Marketing Techniques for Your Business

By |December 25th, 2015|Categories: Social Media|Tags: , |

Everyone is on Facebook – your friends, family, colleagues and other business owners.  And many of them are potential new customers for you or if they’re not then their friends probably are.  You probably already know your business needs to be on Facebook (and all [...]

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6 Tips for Your Social Media Marketing for 2016!

By |November 25th, 2015|Categories: Social Media|Tags: , |

Happy New Year!  Hopefully you had a great holiday season and are now back better than ever and seeking to build your business to new heights this year.  Last year was an exciting year with tons of changes in the digital marketing landscape – not [...]

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A List of Must Have Mobile Web Design Elements

By |October 25th, 2015|Categories: Technology|Tags: , , , |

Everyone talks about mobile – mobile first strategies, how mobile searches are now more common that desktop searches and just the overall importance of your mobile website as the first point of entry to your business for most consumers.  It may seem to be overkill [...]

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