InSequent was founded in 2010 by internet entrepreneur Mark Porter as a mobile website provider. We used to spend all our time convincing people of the coming proliferation of the smart phone and the corresponding need for mobile-optimized websites.
Over time, we watched as digital services start-ups sprang up in every corner. The heads of the local business owner were spinning from the ocean of phone calls and pitches – use us, we’re the best, this is what you should be doing, etc, etc. The hype phase.