Pricing

There is a once per year Keyword activation fee of $19.95. After that you simply pay a month subscription based on the volume you would expect. And you can change it at any time.

Most will be happy with the $25/month plan which gets you up to 60 customers requesting your keyword.

If you are in a high traffic area or will be running lots of marketing then you may want to upgrade your plan to allow for more keyword requests.

Keyword requests per month CPR Prices
20 $0.50 $10
60 $0.42 $25
150 $0.33 $50
500 $0.20 $100
2,500 $0.10 $250
6,500 $0.08 $500
For just $10/month this will pay for itself with just one or two new customers.

Keyword requests per month equals the number of times your information has been requested and delivered. CPR is Cost Per Request.

Any messages delivered above and beyond your plan's allotment will be billed at the corresponding CPR.

Quick Mobile Facts

  • 267M mobile
    subscribers in US
  • Doesn't include visitors
    from other countries
  • 115M subscribe
    to mobile web
  • 49.7M actively use
    the mobile web each month
  • Worldwide, there
    are 4.3B mobile subscribers
  • By 2013 - 134M mobile
    web users in US.
  • Worldwide SMS volume
    from 2.6T in '07 to 5.5T in '13
  • Unlimited data plans
    becoming norm, growing 50% +/year
  • 50/50 split of users
    above/below age 35
  • 24% have household
    income > $100k+
  • 26% have household
    income < $50k
  • Over 3x more
    powerful than online for raising purchase intent, brand favorability and awareness
  • Integrate SMS
    with other forms of media
  • Print Ads, Radio,
    TV, Yellow Pages, Flyers/posters, In-store, on-pack
  • Allows for measurability
    and tracking of offline media
  • Coupons via mobile
    increase redemption rates
  • Mobile coupons have
    advantages over paper cousins including:
    • Real-time offers,
      Geo-targeting
    • Time-of-day
      redemption tracking
    • Stimulate impulse
      purchases
    • Cost efficiency

Source: Fuor Digital 2009

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