Who is Using Mobile?
Massive Reach
US is going mobile...
- 305 million people in the US
- 267 million mobile phone subscribers
- 115 million subscribe to mobile web
- 49.7 million actively use the mobile web each month
- Worldwide, there are 4.3 billion mobile phone subscribers
Source: Neilsen Mobile – May 2008
Mobile Web Usage
By 2013 there will be 134 million users of mobile internet. Worldwide SMS (text message) volumes are expected to grow from 2.6 trillion in 2007 to 5.5 trillion in 2013.
Unlimited data plans are becoming the norm, growing over 50% per year.
Not just for kids
Demographically diverse: Approximately 50/50 split between those above age 35 and those under 35
Slight male skew: 56% are male; 44% female. The male skew is consistent with findings across markets (i.e. Europe, Brazil, India, Russia)
Not just for high household income: 24% have HH income > $100k+; 26% have HH income < $50k
Source: Fuor Digital 2009
Next »Quick Mobile Facts
- 267M mobile
subscribers in US - Doesn't include visitors
from other countries - 115M subscribe
to mobile web - 49.7M actively use
the mobile web each month - Worldwide, there
are 4.3B mobile subscribers
- By 2013 - 134M mobile
web users in US. - Worldwide SMS volume
from 2.6T in '07 to 5.5T in '13 - Unlimited data plans
becoming norm, growing 50% +/year
- 50/50 split of users
above/below age 35 - 24% have household
income > $100k+ - 26% have household
income < $50k - Over 3x more
powerful than online for raising purchase intent, brand favorability and awareness
- Integrate SMS
with other forms of media - Print Ads, Radio,
TV, Yellow Pages, Flyers/posters, In-store, on-pack - Allows for measurability
and tracking of offline media
- Coupons via mobile
increase redemption rates - Mobile coupons have
advantages over paper cousins including:- Real-time offers,
Geo-targeting - Time-of-day
redemption tracking - Stimulate impulse
purchases - Cost efficiency
- Real-time offers,
Try it Now
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