Targeting, Tracking and Reporting
Targeting
- Geographic
- Zip code, DMA, state, country
- Location-based targeting
- Target users based on their exact location and serve them ads for restaurants, attractions, stores, etc. in their nearby vicinity
Device Targeting- Target based on type of device as well as mobile carrier
- Ex. Target only iPhone users
- Custom Targeting
- Many publishers can work with advertisers to provide a combination of traditional targeting options
Source: Fuor Digital 2009
Quick Mobile Facts
- 267M mobile
subscribers in US - Doesn't include visitors
from other countries - 115M subscribe
to mobile web - 49.7M actively use
the mobile web each month - Worldwide, there
are 4.3B mobile subscribers
- By 2013 - 134M mobile
web users in US. - Worldwide SMS volume
from 2.6T in '07 to 5.5T in '13 - Unlimited data plans
becoming norm, growing 50% +/year
- 50/50 split of users
above/below age 35 - 24% have household
income > $100k+ - 26% have household
income < $50k - Over 3x more
powerful than online for raising purchase intent, brand favorability and awareness
- Integrate SMS
with other forms of media - Print Ads, Radio,
TV, Yellow Pages, Flyers/posters, In-store, on-pack - Allows for measurability
and tracking of offline media
- Coupons via mobile
increase redemption rates - Mobile coupons have
advantages over paper cousins including:- Real-time offers,
Geo-targeting - Time-of-day
redemption tracking - Stimulate impulse
purchases - Cost efficiency
- Real-time offers,
Try it Now
Text "localcafe" to 55411 to receive a sample text from us.
Standard rates apply
Quick Mobile Facts
- Are you a small business aggregator?
- Looking for white label opportunities?
