Opportunities to Integrate Mobile with Traditional Media

Integration Across Media

  • Integrating mobile with traditional media allows for measurability and tracking of offline media
  • Print ads have the opportunity to incorporate SMS text messing into their advertising message

Out of Home

  • Brands have opportunity to engage consumers through SMS text messaging as they pass out of home messages
  • Incorporate an SMS short code to message for consumers to receive updates, coupons, etc.

On the Airwaves

  • SMS programs work by prompting viewers to send their votes and opinions to their favorite shows via text messaging, and is especially popular with the youth demographic
  • SMS TV is increasing program viewership and loyalty
  • Add SMS to radio ads to offer more information that's difficult to convey in a 15 or 30 second spot
  • (e.g. text MONSTERS to 55666 to view the trailer on your phone).

On-Package

  • The most straightforward form of mobile marketing is on?package marketing, the imprinting of short codes and keywords directly on packaged goods
  • Consumers text these keywords to short codes to receive rebates, enter contests or simply interact with the brand
    • Large volume on package promotions have produced response rates ranging from 8-20%

Source: Fuor Digital 2009

Quick Mobile Facts

  • 267M mobile
    subscribers in US
  • Doesn't include visitors
    from other countries
  • 115M subscribe
    to mobile web
  • 49.7M actively use
    the mobile web each month
  • Worldwide, there
    are 4.3B mobile subscribers
  • By 2013 - 134M mobile
    web users in US.
  • Worldwide SMS volume
    from 2.6T in '07 to 5.5T in '13
  • Unlimited data plans
    becoming norm, growing 50% +/year
  • 50/50 split of users
    above/below age 35
  • 24% have household
    income > $100k+
  • 26% have household
    income < $50k
  • Over 3x more
    powerful than online for raising purchase intent, brand favorability and awareness
  • Integrate SMS
    with other forms of media
  • Print Ads, Radio,
    TV, Yellow Pages, Flyers/posters, In-store, on-pack
  • Allows for measurability
    and tracking of offline media
  • Coupons via mobile
    increase redemption rates
  • Mobile coupons have
    advantages over paper cousins including:
    • Real-time offers,
      Geo-targeting
    • Time-of-day
      redemption tracking
    • Stimulate impulse
      purchases
    • Cost efficiency

Try it Now

Text "localcafe" to 55411 to receive a sample text from us.

Standard rates apply

Questions

866.278.0649

info@insequent.com