Mobile 101
Today, mobile phones are practically portable PCs (as opposed to traditional telephones) and thus have much of the same advertising potential as other forms of digital media.
Source: Fuor Digital 2009
Next »Quick Mobile Facts
- 267M mobile
subscribers in US - Doesn't include visitors
from other countries - 115M subscribe
to mobile web - 49.7M actively use
the mobile web each month - Worldwide, there
are 4.3B mobile subscribers
- By 2013 - 134M mobile
web users in US. - Worldwide SMS volume
from 2.6T in '07 to 5.5T in '13 - Unlimited data plans
becoming norm, growing 50% +/year
- 50/50 split of users
above/below age 35 - 24% have household
income > $100k+ - 26% have household
income < $50k - Over 3x more
powerful than online for raising purchase intent, brand favorability and awareness
- Integrate SMS
with other forms of media - Print Ads, Radio,
TV, Yellow Pages, Flyers/posters, In-store, on-pack - Allows for measurability
and tracking of offline media
- Coupons via mobile
increase redemption rates - Mobile coupons have
advantages over paper cousins including:- Real-time offers,
Geo-targeting - Time-of-day
redemption tracking - Stimulate impulse
purchases - Cost efficiency
- Real-time offers,
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