Mobile 101

Today, mobile phones are practically portable PCs (as opposed to traditional telephones) and thus have much of the same advertising potential as other forms of digital media.

Source: Fuor Digital 2009

Quick Mobile Facts

  • 267M mobile
    subscribers in US
  • Doesn't include visitors
    from other countries
  • 115M subscribe
    to mobile web
  • 49.7M actively use
    the mobile web each month
  • Worldwide, there
    are 4.3B mobile subscribers
  • By 2013 - 134M mobile
    web users in US.
  • Worldwide SMS volume
    from 2.6T in '07 to 5.5T in '13
  • Unlimited data plans
    becoming norm, growing 50% +/year
  • 50/50 split of users
    above/below age 35
  • 24% have household
    income > $100k+
  • 26% have household
    income < $50k
  • Over 3x more
    powerful than online for raising purchase intent, brand favorability and awareness
  • Integrate SMS
    with other forms of media
  • Print Ads, Radio,
    TV, Yellow Pages, Flyers/posters, In-store, on-pack
  • Allows for measurability
    and tracking of offline media
  • Coupons via mobile
    increase redemption rates
  • Mobile coupons have
    advantages over paper cousins including:
    • Real-time offers,
      Geo-targeting
    • Time-of-day
      redemption tracking
    • Stimulate impulse
      purchases
    • Cost efficiency

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