News & Events
Visit our Blog for more frequent announcements/product releases etc. that don't necessarily generate a press release.
InSequent signs Morris Communications as reseller partner
March 3, 2011
Media powerhouse Morris Communications has signed a white label agreement with InSequent which they will initially deploy with the Augusta Chronicle and then roll-out across there many regional and community newspaper markets as well as the magazine and radio properties.
InSequent signs Pinpoint Advertising as reseller
November 22, 2010 via InSequent Blog
We're pleased to announce Cleveland-based mobile agency Pinpoint has signed a white label reseller agreement. The branded platform will be launched right after Thanksgiving.
"Pinpoint Advertising Agency is excited about the new partnership that has been forged with Insequent. This program provides us with a new, innovative mobile marketing solution that we can offer our clients to increase their traffic, revenue and ultimately their bottom line" commented Steve Wallack, President of Pinpoint.
"Easiest coupon service ever" - says GoMo News
November 19, 2010
"Insequent is a company that wants your business to go mobile. And it wants to do it without using a mobile app. The company has just revealed new expansions to their mobile coupon engine which uses SMS and the mobile web to deliver mobile coupons in one of the most trouble-free ways I've ever seen."
Read full article at GoMo News
InSequent introduces redeemable/trackable Mobile Coupon Engine
November 17, 2010 via InSequent Blog
Today we released V1.1 of our mobile platform for local business. The highlight of the release is our expanded mobile coupon engine. A consumer who texts one of our merchant's keywords (e.g. text CARNEROS to 55411) will receive an instant link to Carneros Bistro's mobile website. In addition to the other content found there, they can now also take advantage of mobile coupons which they can both share with their friends and of course redeem themselves. The merchant can track redemptions on the hosted dashboard. For direct sales, we charge the merchant either 10% of the retail value or $20/M impressions, their choice when they create the coupon. Our channel partners can set their own pricing plan.
InSequent signs Verve Wireless to white label reseller agreement
September 21, 2010 via InSequent Blog
Verve's mobile dashboard is in use at Hearst, McClatchy, Media General, Freedom, Cox, Belo, Examiner.com and over 4,500 local market media properties across the US. The InSequent platform will now be rolled out across the Verve network as part of that dashboard.
InSequent signs Telepages to white label reseller agreement
September 20, 2010 via InSequent Blog
Telepages is the maker of the popular iPhone app Tryda and also has a mobile advertising platform serving ads across the mobile web, apps, videos and games. Learn more here.
InSequent expands into South America
September 14, 2010 via InSequent Blog
InSequent has today signed a partnership with Rio-based Quanta. The InSequent platform will be fully translated into Portuguese and localized for immediate launch. Quanta will be testing the service with approximately 20 small businesses before approaching large aggregator partners such as Claro, with whom they are affiliated. Brazil will be the beachhead for expansion of our footprint across Latin America.
InSequent signs IconEngage as Reseller
August 27, 2010 via InSequent Blog
We are very please to announce the signing of IconEngage. as a white label reseller of our mobile platform. This is our third white label partner with four others, one international, imminent. InSequent is quickly establishing a major international distribution footprint.
InSequent Partners with Exigen
August 1, 2010 via InSequent Blog
We are very pleased to be partnering with Exigen Services. as well as their sister companies ExpertMarkets. and Exigen Capital. As part of the agreement, Exigen will be providing all software development, customer service and hosting for InSequent.
Kieron O'Brien joins Advisory Board
July 12, 2010 via InSequent Blog
Kieron O'Brien is the chief executive officer of ExpertMarkets, an operating unit of Exigen Capital. See full bio here.
InSequent and Inside Hospitality partner for "Mobilality."
July 1, 2010 via InSequent Blog
The Mobilality brand has launched with Inside Hospitality at the helm and InSequent under the hood. Visit Mobilality here. Inside Hospitality is a leading hospitality and guest experience management and consulting company with clients on all 7 continents and in over 50 countries worldwide. They work with Restaurant Groups, Home Meal Replacement (HMR), Hotels & Resorts, Spas, Casual Full-Service, Fine Dining, Fast Food/QSR, Caterers, Bars & Nightclubs, Corporate Foodservice and lots more. Visit Inside Hospitality here.
Stephen Elkind joins InSequent
June 3, 2010 via InSequent Blog
Stephen Elkind is an accomplished CEO, entrepreneur and operations professional with 16+ years experience in comprehensive operations management, aggressive business development, and significant shareholder value initiatives. Stephen joined InSequent in May of 2010 as Vice President of Corporate Development and brings his M&A experience from Bear Stearns, where he successfully generated in excess of $500 million in value for clients including Alaris Medical, SonicWall, Medtronic and Midas Rex. As a professional in Deloitte & Touche's technology consulting practice, Stephen focused on internal control policies/procedures and business process for IT environments. Additionally, Stephen directed key projects encompassing organizational change, technology implementation and management of third-party service providers. His work directly benefitted the operations of such companies as The Gap, McKesson, Truckee River Bank and Smith & Hawken.
Stephen was the founder and CEO of Lily McNeal, a nationally distributed contemporary women's apparel brand. Stephen single handedly constructed the operations for Lily to become one of the premier brands worn by celebrities including Jessica Simpson, Jennifer Anniston, Pink and Gwenyth Paltrow. His marketing strategies successfully positioned the brand on the hit television show "Friends" and in prominent industry magazines such as Vogue, Glamour, Lucky, Elle and Self. Coupling his IT skills and entrepreneurial spirit, Stephen built a comprehensive software solution for Lily that controlled Italian sourcing, Chinese manufacturing and worldwide fulfillment throughout United States, Canada, Australia and Europe.?
Stephen is an avid world traveler, having visited over thirty countries in five continents. He is an active volunteer for LA Works and serves on the Board of the Jewish Federation. As an undergraduate at the University of California Los Angeles, Stephen earned his Bachelor's Degree in Economics while playing for the university's Pacific 10 Conference Championship Basketball Team. Stephen earned his MBA from UCLA's Anderson School of Business, where he was a 1998 Venture Fellow as well as a recipient of the Gilbert Fellowship Award.??/p>
InSequent signs Inside Hospitality.
June 3, 2010 via InSequent Blog
Inside Hospitality has signed a white label agreement with InSequent. IH is a leading hospitality and guest experience management and consulting company with clients on all 7 continents and in over 50 countries worldwide. They work with Restaurant Groups, Home Meal Replacement (HMR), Hotels & Resorts, Spas, Casual Full-Service, Fine Dining, Fast Food/QSR, Caterers, Bars & Nightclubs, Corporate Foodservice and lots more. IH has over 2,500 clients at any given time.
InSequent launches first site for 4INFO/Gannett.
May 5, 2010 via InSequent Blog
Launching our first site for Gannett - The Des Moines Register - and the second is now being readied. This is part of our partnership with 4INFO to provide Gannett with a white labeled solution of our platform so that Gannett can up-sell their local advertisers with our solution to better serve their local markets. We're very excited about this, so thought to give you all a preview. More similarly sized white label announcements imminent as we have two others in contract and a full pipeline.
InSequent Debuts Free Mobile Platform for Local Business; Teams with 4INFO for Mobile Services, Marketing and Channel Partnerships
PR Newswire - March 3, 2010
SAN FRANCISCO, Mar 3, 2010 /PRNewswire/ -- InSequent announced InSequent, a free mobile marketing platform for local business. Millions of businesses are pre-loaded and vanity keywords can be reserved at (http://www.insequent.com) and used in all of their marketing - think print, radio, storefront - to make it interactive via mobile. Consumers text the keyword to 55411 to instantly receive a text with links to information and deals. Premium services like outbound campaigns may be purchased in monthly packages or a la carte.
Read the full article at PR Newswire
InSequent Integrates Center'd SentimentAnalysis(TM) Data to Enhance Its Local Business Information
MarketWatch - December 10, 2009
SAN FRANCISCO, Dec 10, 2009 /PRNewswire via COMTEX/ -- (http://www.myprgenie.com) -- InSequent today announced a content licensing and marketing agreement with Center'd (http://www.centerd.com), a leader in organizing and distributing local content based on consumer sentiment. As part of the agreement, InSequent will publish Center'd SentimentAnalysis data on almost 2 million eating and drinking establishments through its InSequent service, and Center'd will promote the InSequent solution by integrating signup links on the Center'd website.
Read the full article at MarketWatch
InSequent Launches Mobile Platform, Signs Prestigious NY, Miami Restaurant Group
PR Newswire - November 15, 2009
InSequent announced version 1.0 of it's mobile platform for local business and its first customer, New York-based LDV Hospitality.
InSequent provides a turnkey direct marketing solution for local businesses to attract, acquire and retain customers via the mobile channel. With one click a consumer on the go can request, and instantly receive, detailed information on a restaurant or other business just by texting that keyword to InSequent.
Quick Mobile Facts
- 267 million mobile phone subscribers in US alone
- Does not include visitors from other countries who also have working phones with them
- 115 million subscribe to mobile web
- 49.7 million actively use the mobile web each month
- Worldwide, there are 4.3 billion mobile phone subscribers
- By 2013 there will be 134 million users of mobile internet in the US.
- Worldwide SMS volumes are expected to grow from 2.6 trillion in 2007 to 5.5 trillion in 2013.
- Unlimited data plans are becoming the norm, growing over 50% per year.
- Approximately 50/50 split between those above age 35 and those under 35
- 24% have household income > $100k+
- 26% have household income < $50k
- Over 3x more powerful than online for raising purchase intent and brand favorability and awareness
- SMS can also be integrated with other forms of media.
- Print Ads, Radio, TV, Yellow Pages, Flyers/posters, In-store, on-pack
- Integrating mobile with traditional media allows for measurability and tracking of offline media
- Approximately 50/50 split between those above age 35 and those under 35
- 24% have household income > $100k+
- 26% have household income < $50k
- Over 3x more powerful than online for raising purchase intent and brand favorability and awareness
Coupons delivered and redeemed via mobile phones offer increased redemption rates. Mobile coupons have advantages over their paper cousins including:
- Real-time offers
- Geo-targeting
- Time-of-day redemption tracking
- Stimulate impulse purchases
- Cost efficiency
- 10,000 text messagessent every minute
- 3 times more powerfulthan online, for raisng purchase intent, brand favorability, and ad aware
- All day customer accessUnlike other information mediums, mobile is with the consumer morning to night
- 49.7 million actively use the mobile web each month
Source: Fuor Digital 2009
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