News & Events
News
InSequent Debuts Free Mobile Platform for Local Business; Teams with 4INFO for Mobile Services, Marketing and Channel Partnerships
PR Newswire - March 3, 2010
SAN FRANCISCO, Mar 3, 2010 /PRNewswire/ -- InSequent announced Biz411, a free mobile marketing platform for local business. Millions of businesses are pre-loaded and vanity keywords can be reserved at (http://www.insequent.com) and used in all of their marketing - think print, radio, storefront - to make it interactive via mobile. Consumers text the keyword to 55411 to instantly receive a text with links to information and deals. Premium services like outbound campaigns may be purchased in monthly packages or a la carte.
Read the full article at PR Newswire
InSequent Integrates Center'd SentimentAnalysis(TM) Data to Enhance Its Local Business Information
MarketWatch - December 10, 2009
SAN FRANCISCO, Dec 10, 2009 /PRNewswire via COMTEX/ -- (http://www.myprgenie.com) -- InSequent today announced a content licensing and marketing agreement with Center'd (http://www.centerd.com), a leader in organizing and distributing local content based on consumer sentiment. As part of the agreement, InSequent will publish Center'd SentimentAnalysis data on almost 2 million eating and drinking establishments through its Biz411 service, and Center'd will promote the Biz411 solution by integrating signup links on the Center'd website.
Read the full article at MarketWatch
InSequent Launches Biz411, Signs Prestigious NY, Miami Restaurant Group
PR Newswire - November 15, 2009
InSequent announced version 1.0 of it's mobile platform for local business - Biz411 - and its first customer, New York-based LDV Hospitality.
Biz411 provides local businesses the ability to instantly add a mobile component to their overall marketing efforts. With one click a consumer on the go can request, and instantly receive, detailed information on a restaurant or other business just by texting that keyword to Biz411.
Read the full article at PR Newswire
A Small Business Guide to Text-Message Marketing
The New York Times - September 23, 2009
Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read.
The use of text messaging, also called SMS (for short message service), has exploded in this country. Some 3.5 billion text messages are sent and received every day, according to CTIA, the wireless industry trade group. That is more than the number of cellphone calls and a threefold jump from 2007, with some of the biggest increases occurring in people over the age of 30.
Read the full article at The New York Times
Events
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CTIA WIRELESS 2010®
CTIA WIRELESS® is traditionally held in the spring and is the largest and most comprehensive trade show in the wireless industry. It is the premier venue to exchange ideas, create partnerships and collaborate to bring wireless telecommunications to new heights.
March 22: Partner Conferences & Seminars
March 23-25: Exhibit Floor, Keynotes, Sessions & Seminars - Las Vegas, NV 
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Marketplaces 2010
Marketplaces is the BIA/Kelsey conference that focuses on the fast growing opportunities in local verticals. Since we introduced Marketplaces in 2007, new social and mobile applications and functionality have dramatically changed the end game in the space. It isn’t (only) about classifieds and coupons anymore. Indeed, in some ways, Facebook, user reviews, video clips, blogs, dynamic offers, iPhone apps, pay-for-performance and leads management software are as important as traditional advertising.
March 22-24 San Diego, CA
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ad:tech San Francisco 2010
The largest gathering of online marketers! Brands, agencies, publishers and service providers come together to share, network, learn and do business.
Conference:
Monday, April 19
Tuesday, April 20
Wednesday, April 21
Exhibit Hall:
Tuesday, April 20
Wednesday, April 21
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NRA Show 2010
The international foodservice marketplace
May 22-25, 2010 McCormick Place, Chicago, Il
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Western Foodservice & Hospitality Expo
More than a trade show, the Western Foodservice & Hospitality Expo is a complete learning experience that improves your business throughout. From new products, to new tricks of the trade, to gold-standard foodservice education, you’ll gain real-world solutions you can apply to your business immediately.
April 14-16, 2010 Los Angeles Convention Center - Los Angeles, CA
Quick Mobile Facts
- 267 million mobile phone subscribers in US alone
- Does not include visitors from other countries who also have working phones with them
- 115 million subscribe to mobile web
- 49.7 million actively use the mobile web each month
- Worldwide, there are 4.3 billion mobile phone subscribers
- By 2013 there will be 134 million users of mobile internet in the US.
- Worldwide SMS volumes are expected to grow from 2.6 trillion in 2007 to 5.5 trillion in 2013.
- Unlimited data plans are becoming the norm, growing over 50% per year.
- Approximately 50/50 split between those above age 35 and those under 35
- 24% have household income > $100k+
- 26% have household income < $50k
- Over 3x more powerful than online for raising purchase intent and brand favorability and awareness
- SMS can also be integrated with other forms of media.
- Print Ads, Radio, TV, Yellow Pages, Flyers/posters, In-store, on-pack
- Integrating mobile with traditional media allows for measurability and tracking of offline media
- Approximately 50/50 split between those above age 35 and those under 35
- 24% have household income > $100k+
- 26% have household income < $50k
- Over 3x more powerful than online for raising purchase intent and brand favorability and awareness
Coupons delivered and redeemed via mobile phones offer increased redemption rates. Mobile coupons have advantages over their paper cousins including:
- Real-time offers
- Geo-targeting
- Time-of-day redemption tracking
- Stimulate impulse purchases
- Cost efficiency
- 10,000 text messagessent every minute
- 3 times more powerfulthan online, for raisng purchase intent, brand favorability, and ad aware
- All day customer accessUnlike other information mediums, mobile is with the consumer morning to night
- 49.7 million actively use the mobile web each month
Source: Fuor Digital 2009
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