Management
Mark Porter Founder/CEO
mark@insequent.comPrior to founding InSequent, Mark founded Convergent Mobile Devices (later Convergent Mobile, Inc.) in 2006 and was its CEO until 2009. Prior to that he founded Landmark Productions (later Httprint) - a commercial print e-procurement and services company. As its CEO from ‘96-03 Mark oversaw its growth to $30 million in revenue internationally and led it through 5 rounds of venture capital. The company was on Inc. Magazine's list of fastest growing companies in America (#102) in 2003.
BS in Business from Northeastern University, MBA from Pepperdine University.
Kevin J. Rains CFO
Kevin is a proven, senior financial executive and business partner with over 20 years of financial and operations experience specializing in start-up through mid-size technology companies. He has negotiated and closed over $100M in equity financings, several successful mergers and acquisitions, has strong knowledge of GAAP, accounting systems and internal accounting controls, Human Resources, Investor Relations and Legal experience. Kevin has worked as a Principal and/or CFO for Ravix, Humanex, WABI, Applianceware, Quantum3D, Multigen, The Complete PC and Arthur Young.
David Roach Director of Products
roach@insequent.comDavid has spent his career in engineering and product management including the development and implementation of large, enterprise, production infrastructures working for companies such as BluDove, Xdrive, Ones and Zeros Consulting, WineShopper.com, Global Crossing, BOCES, Rackable Systems and Brocade. Throughout his career he has managed large and international teams of technical personnel working both in the US and abroad. He has substantial experience working with Unix (Linux, Solaris, BSD) operating systems, Windows (95, 98, NT, 2000, XP) operating systems, enterprise networking equipment (load balancers, firewalls, switches, routers). BS in Business from San Francisco State University.
Mel Stanley Senior Developer
mel@insequent.comMel Stanley has been exploring the world of information technology for over 20 years. He currently works as software developer and consultant through DLF Systems LLC, a company he founded six years ago focused on providing support to the mobile computing industry. Prior to that he worked as an IT professional for many high-profile businesses like CNET, Sun, and Oracle. In his spare time Mel enjoys spending time with his family and composing music.
Quick Mobile Facts
- 267 million mobile phone subscribers in US alone
- Does not include visitors from other countries who also have working phones with them
- 115 million subscribe to mobile web
- 49.7 million actively use the mobile web each month
- Worldwide, there are 4.3 billion mobile phone subscribers
- By 2013 there will be 134 million users of mobile internet in the US.
- Worldwide SMS volumes are expected to grow from 2.6 trillion in 2007 to 5.5 trillion in 2013.
- Unlimited data plans are becoming the norm, growing over 50% per year.
- Approximately 50/50 split between those above age 35 and those under 35
- 24% have household income > $100k+
- 26% have household income < $50k
- Over 3x more powerful than online for raising purchase intent and brand favorability and awareness
- SMS can also be integrated with other forms of media.
- Print Ads, Radio, TV, Yellow Pages, Flyers/posters, In-store, on-pack
- Integrating mobile with traditional media allows for measurability and tracking of offline media
- Approximately 50/50 split between those above age 35 and those under 35
- 24% have household income > $100k+
- 26% have household income < $50k
- Over 3x more powerful than online for raising purchase intent and brand favorability and awareness
Coupons delivered and redeemed via mobile phones offer increased redemption rates. Mobile coupons have advantages over their paper cousins including:
- Real-time offers
- Geo-targeting
- Time-of-day redemption tracking
- Stimulate impulse purchases
- Cost efficiency
- 10,000 text messagessent every minute
- 3 times more powerfulthan online, for raisng purchase intent, brand favorability, and ad aware
- All day customer accessUnlike other information mediums, mobile is with the consumer morning to night
- 49.7 million actively use the mobile web each month
Source: Fuor Digital 2009
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