• 267 million mobile phone subscribers in US alone
• Does not include visitors from other countries who also have working phones with them
• 115 million subscribe to mobile web
• 49.7 million actively use the mobile web each month
• Worldwide, there are 4.3 billion mobile phone subscribers

• By 2013 there will be 134 million users of mobile internet in the US.
• Worldwide SMS volumes are expected to grow from 2.6 trillion in 2007 to 5.5 trillion in 2013.
• Unlimited data plans are becoming the norm, growing over 50% per year.

• Approximately 50/50 split between those above age 35 and those under 35
• 24% have household income > $100k+
• 26% have household income < $50k
• Over 3x more powerful than online for raising purchase intent and brand favorability and awareness

• SMS can also be integrated with other forms of media.
• Print Ads, Radio, TV, Yellow Pages, Flyers/posters, In-store, on-pack
• Integrating mobile with traditional media allows for measurability and tracking of offline media

• Approximately 50/50 split between those above age 35 and those under 35
• 24% have household income > $100k+
• 26% have household income < $50k
• Over 3x more powerful than online for raising purchase intent and brand favorability and awareness

Coupons delivered and redeemed via mobile phones offer increased redemption rates. Mobile coupons have advantages over their paper cousins including:

• Real-time offers
• Geo-targeting
• Time-of-day redemption tracking
• Stimulate impulse purchases
• Cost efficiency

• 10,000 text messagessent every minute
• 3 times more powerfulthan online, for raisng purchase intent, brand favorability, and ad aware
• All day customer accessUnlike other information mediums, mobile is with the consumer morning to night
• 49.7 million actively use the mobile web each month